Radiohead’s New Cybergamble – Would It Work For J-Pop?

Highly recommended reading. Our own CJ has a thoughtful piece on Radiohead’s interesting approach on marketing and selling their new album, and how it could apply to Hello! Project. Considering how hidebound H!P’s management has been in the past – they dragged their feet on the CD-DVD combination before finally embracing it – it would take quite a leap of faith. But they’ve also got a great chance to benefit, given the right marketing to their hardcore base… Anyway, some great ideas here, especially for those who care about the future marketing of creative works.