The Girl Next Door Screeching Badly Sung Notes Into Your Ears While You Try to Concentrate (stylejapan)
I always enjoy Noah’s rants. His opinions are never ones that I fully agree with. I remember when he speculated whether Hamasuki Ayumi’s NEXT LEVEL should be considered progression in her career or just an attempt to be relevant. He constantly compares the latest release from a musical act to the rest of their discography. I don’t think it is an agreeable position, but he is consistent with his logic of why something sucks or not.
As for GIRL NEXT DOOR, he doesn’t obfuscate his opinion, claiming that they are detestable. He accuses the music and their lyrics of being redundant. Their lyrics are also labeled as cheesy. Their image is criticized for being overly manufactured and overstated. While he admits that lead singer CHISA can hit high notes, he charges that she can’t put the appropriate emotions behind them.
At the end of the rant, he questions why this band is so popular. He concludes that the connection to avex, and thus status as the “in” band, is the only reason. It is difficult to agree or concede to that argument, but at least it makes sense considering everything else he says about GIRL NEXT DOOR.
I personally think that Noah is correct with his criticisms about the music, image and feel of GIRL NEXT DOOR. However, I can’t write off their popularity simply to being an avex group. I think there it takes at least some level of talent to being as bland, inoffensive and familiar as possible, while still being interesting and relevant. Considering the name and the implications behind “girl next door,” it shouldn’t be surprising that this band is this way. It’s not for me, but I can understand their appeal.

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