Nov 09 2007
New Berryz PV
Ack. I promise the next entry will be a positive one, but I just can’t let this pass without comment. The PV for Berryz new single, “Tsukiatteru no ni kataomoi” has been released(link is above), and I hate to say it, but Berryz has officially been shafted in favor of Cute.
The main problem with the PV is that it doesn’t match the song at all. I know Berryz has been doing more slow/serious songs lately, but this isn’t one of them, so what’s with the somber formal traditional japanese setting? It looks like it might have been a good setup for a ballad, but not an upbeat song like this! Then there are the costumes, which are in a different direction all together. They’re pretty, but they don’t go with the peppy song or the traditional Japanese set.
The dance is just awful. I have now seen enough knee-flapping (which reminds me of chickens) to last me a lifetime. At least the dance is peppy to match the song, I guess.
If you look at the aesthetics of the PV it gets even more confusing. During the chorus there’s an annoying strobe light/camera flash effect that should come with a “WARNING: May induce seizures” label. The floaty white fabric continues the theme of “doesn’t match the song at all”, and is actually a bit creepy, especially the part where some floats down from the heavens and drapes itself on Risako. It’s like attack of the fabric part 2! At the end, the creepiness is pumped up a notch, when the magical fabric flies the girls to the moon (i’m not making this up). With the fabric floating behind them and their white dresses they bear more than a passing resemblance to ghosts. Actually, if I muted the PV and cut out the dance scenes I would probably think it’s about some kind of female ghosts haunting an ancient temple and mourning their lost love.
I’ll end with the positives. I think that everyone gets at least one solo line, Risako looks especially mature and lovely, the set’s nice (but not for this song), the song has some catchy hooks, and I love Momoko’s solo lines. I always love her voice, but in an anime-sounding song, her anime-sounding voice works especially well.
Sorry Berryz. It’s clear who Tsunku and UFA’s current favorite h!p kids group is, and it’s not you.
Today, 02:03 AM