Thank goodness for Google Alerts.
Techno-Pop Sweetheart Aira Mitsuki returns after the (what I believe to be) success of her debut album, “C.O.P.Y”, with ROBOT HONEY. I say successful because C.O.P.Y sold just 400 copies less than Perfume’s Complete Best Limited Edition. For this entry, I’ll be commenting only on the PV while saving the actual music commentary for when I get the chance to listen to the single. All I’ll say for now is that it’s super-cute!
As for the PV, though it’s been out for a few weeks already, let me start by saying “finally”. ROBOT HONEY’s close-ups, dance shots, and a few situational moments and really showcase Aira who is pretty cute in the PV. I find her previous PVs to be perverse and often baffling since they didn’t really show her off unlike other female, or female-led, artists. Colorful Tokyo Sound NO.9 had some dancing but nothing particularly in focus. China Discotica had some close-up shots but they were pretty lifeless (kinda reminded me of a few of the early Berryz close-up shot PVs). GALAXY BOY was just … special >_<.
But onto PV specifics, while better than her previous, I can negatively scan a few things in the PV. For example, the dance is a little cheesy but that’s ok; it’s the good kind of cheese. A few of the close-up shots lack energy but they don’t keep it on her long enough for me to actually care THAT much. And those are the cons when I’m actually looking for them. Otherwise, everything about this PV is what I expect of PVs. The flavor overall is quite tasty. Cute. All the outfits are cute. Totally fits the song. I just need a translation. Also, the mini-Aira was adorable with her key-bow in her hair.
Overall, yay. I wonder how her next will do.
