[youtube=http://www.youtube.com/watch?v=MRLdGQ0GCPE&hl=en]
Mmm. Pino.

Perfume’s newest PV is a release off the forthcoming GAME album (April 16th!!) and is definitely a step up from the previous PVs they’ve released regardless of the fact that it’s a glorified ad for the refreshing taste of vanilla ice cream covered with chocolate, now even more delicious and mouth-watering since 1976, also known as Pino. Considering their humble beginnings baking some sweet donuts, driving shark submarines, and abusing various heart shaped drugs, one can’t help but notice the work put into the latest Promotional Video starring the splendid techno-pop trio.

The PV is pretty autobiographical…

PTV (PerfumeTV or PenoTV?) is a new TV show starring the trio. They get a bit of help by getting pick-fed their first Pino to get their careers started. They start out at the bottom of the (popularity) staircase and work their butts off to make a great first season. After the season, they get a box of Pino as bonus and celebrate together on their success. Apparently, Pino is equivalent to cash in this make-believe city. Their popularity still isn’t very evident in the billboards around the city. The Pino is more popular.

The second season gives birth to a new set, Electro World costumes, and the Computer City dance. (Identity Crisis?) They continue to work their butts off and begin their climb up the stairs. While outside, they notice their latest album is being advertised on the big billboard and they’re finally getting somewhere.

The third season starts without a hitch and the girls have a brand new set, new costumes, and make-up people! They have to disguise themselves in public because their faces are on billboards everywhere. They have a cheesy (MusicStation-esque) host introduce them on PTV and what? Kashiyuka is diabetic? QUICK! FEED HER A PINO!! Oh, she’s fine. The ladies start running up the stairs, reflective of their rising success. During the third season, they get their box of Pino and manage to find crew members who look like them and who also enjoy Pino.

But on a more serious note, this is the first PV that tells a story and follows their usual PV format (complete with dance) that isn’t shot with a super-imposed set. Let’s take a look back in Perfume’s PV archive: PVs without super-imposed sets include Sweet Donuts, Computer City, Chocolate Disco, Baby cruising Love, macaroni, and now this. Sweet Donuts and macaroni have the same sort of effect of having no dance shot, but instead, show the girls from a slightly different angle. Computer City, Chocolate Disco, and Baby cruising Love were completely dance and close-up shot. Monochrome Effect, Vitamin Drop, Linear Motor Girl, Electro World, Twinkle Snow Powdery Snow, and PolyRhythm mostly consisted of super-imposed sets. Of them, Electro World and Twinkle Snow Powdery Snow were the ones that had the closest things to a story. So by far, Secret Secret wins in the story department.

A few of my favourite caps:

AI~N! (btw, I LOVE A-Chan’s hair here.)


Oh A-Chan, you tease…


Just one more Pino, plz!


Nom nom nom.

I’ve been listening to this song throughout my entire write up and not even close to sick of it. I think that means it’s an awesome song and I highly recommend for the techno-pop fans. I really don’t know how Nakata does it. There really isn’t much to the song in a casual listening sense but it’s addictive like crack and though each techno-pop song does have its similarities, it still feels like every new release is a completely new experience. Thus, I REALLY don’t know how Nakata does it.

I REALLY can’t wait for my GAME album to come… *SIIIIIIIGH*