love the world CD+DVD Album Cover Perfume – love the world
Tracklist:

CD
1. love the world
2. edge
3. love the world -original instrumental-
4. edge -extended mix-

DVD
‘love the world’ music clip

Buy through CDJapan:

Love The World / Perfume
love the world CD+DVD
Love The World / Perfume
love the world CD ONLY

Its already hit #1 on Oricon Daily and Weekly, sold 80,000 copies in its first week, and set a record to boot; what else is there for love the world to do?

Be reviewed by me, of course.

Naturally, I saw the PV first (Downloaded. Never streaming. It wouldn’t do it justice) and wasn’t particularly moved by the song probably due being distracted by the psychedelic visuals. That changed rather quickly and I feel I listen to it about the same, if not, more than secret secret. The PV is a total mindjob compared to their older PVs. I enjoy it but I would’ve liked to see more dancing but I guess that’s what lives are for. I still need a translation to see if it fits, but who really cares about all that technical stuff? A few things I noticed about the PV which raises (my) eyebrows:

a) How come A~chan doesn’t have a name screen?

I know Kashi’s is a bit weak but it’s there. ~1:40 in the PV if you still don’t believe me.

b) During the dance shot during the first chorus, the girls’ dancing framerates differ slightly with Nocchi going at realtime, A~chan in 2nd with a few frames dropped in the middle, and Kashi at the end with significant slowdowns. Obviously this was on purpose but why the differences?

As for the song itself, I classify it as a medium – not heavy like Electro World and not light like wonder2 – like Baby cruising Love but with a bit more unf. Instrumentally, everything works well together: the opening synth which leaves its mark throughout the song and in your head, the electric piano jazzing the background, and the percussion that feels like it was ripped out of the 80’s. Now that’s a recipe for awesome; all we need are the ladies and their signature vocals. Overall the song is cute and fun -some fairly textbook Perfume. Some might say it’s similar to their other stuff while I say why venture far from a formula that works?

Being a dedicated fanboy (read: crazy), I didn’t listen to edge until the single arrived at my doorstep. The comments I got from people who did listen were that it was the opposite from love the world in that it wasn’t happy, fun, cute, or “medium”. When I heard opposite, I was thinking it was dark and semi-evil sounding which would’ve been quite interesting if that were the case. Instead, I get a heavy-hitting, club-style track with and epic bridge / chorus combination. It’s kinda like FREE FREE light but with cutesy-er vocals. Hrmmm… ideas for the next mixtape?

I have a little anecdote about my unboxing. It was pretty fail actually. I live in a neighbourhood with a similar mailing system as an apartment; all of the mailboxes are at one location while all the residents have to go there to get their mail, making it easier for the mail persons (which also happens to be right across the street from my house). There are two compartments reserved for bigger packages in our mega-mailbox and the mail person gives you a key saying which compartment your package is in if you happen to have one (packages bigger than those compartments get delivered to your door as long as your home, otherwise they get sent back to get picked up at the post office). So I was greeted with this when I got home from work last Monday:

The mailperson got the chain stuck between the “mailboxes” when they were closing the “mailperson-only” access door (that opens all of the mailboxes to make delivering even easier). Luckily, I still had access to the key. I had to take the key off the chain to unlock the compartment door and then reattach it except I couldn’t reattach it to where it was supposed to be. Also, standard protocol is to put the key into the incoming mail slot when you’re done with the key. I couldn’t do that. Oh well. I GOT MY LOVE THE WORLD AND THAT’S ALL I CARE ABOUT. :D

I also had to note one thing about the CD+DVD version booklet. There’s texturing in the paper. It’s the weirdest and coolest thing I’ve seen in a while.

Finally, before I part ways for now, I was trying my luck with remixing love the world and this remix popped out. It’s still in the beta stages but comment and let me know what you think and what you like and don’t like. Thanks in advance :D