Release date: 2010/01/28
Tracklist:
1. Oh!
2. Show! Show! Show!
3. 뻔&Fun (Sweet Talking Baby)
4. 영원히 너와 꿈꾸고 싶다 (Forever)
5. 웃자 (Be Happy)
6. 화성인 바이러스 (Boys & Girls) (feat. key of SHINee)
7. 카라멜 커피 (Talk To Me)
8. 별별별 (☆★☆)
9. 무조건 해피엔딩 (Stick Wit U)
10. 좋은 일만 생각하기 (Day by Day)
11. Gee
12. 소원을 말해봐 (Genie)
The music event most fans have looked forward to the most for a good half a year now? Most definitely.
Like many, I first learned about SNSD back at the time of the Gee syndrome. I heard it just days after the MV was online before the actual CD was released and I have to admit: I was immediately caught in the Gee fever. Fast forward to the follow-up song Genie which worked only to make me appreciate them better, and since then it’s just been an excruciating wait until their sophomore album. Now that it’s finally here and I’ve given the album the attentive listen or ten it deserves before a review? Do good things come to those who wait?
Well… hell, I’d be a liar if I called it an awful album.

I wasn’t a fan of their debut album. While it had a couple of memorable tunes, they were drowned out by tracks I can consider little more than pointless filler. The Gee mini-album continued exactly in that same vein (save for the title track), but with the Genie album they got things halfway right: while it admittedly had its points that made me yawn, I can still play it through without cringing.
However, with Oh! they have considerably upped the ante due to the greatly improved songwriting and a huge increase in variety. That is, while the album of course comprises of your usual K-pop mix of electronic pop and the couple of ballads, they’ve managed to keep it fresh: I can’t really say any song here reminds me of the other. For example, whereas the title track sets the stage with hyper, silly bubblegum pop, Show! Show! Show! shifts gears with a very cool rocking, technopop-influenced beat — which is not a favorite style of mine to be sure, but I’ll let it fly. Talk To Me, the very neat jazzy piece with a sweet accompanying piano and contrabass, might be the exception here. It might sound out of place, but like I always say: cute girls and the sweet, sweet sounds of contrabass make for one happy Henkka. Alright, I’ve never said that before in my life, but you know.

Out of the album tracks here, my favorite has to be 뻔&Fun (Sweet Talking Baby). I know, I know, I’m a sucker for the cute, girly ones. I can’t help it. While it opens with a bit of that Boccherino minuet (Op. 11, No. 5), it quickly transitions into a complete cuteness assault, sounding like a continuation of Kissing You from the debut and Etude off Genie. Some fans have dubbed this style as the “aegyo sound” — I can go with that! It’s just another name for “disgustingly cute bubbly pop.”
When I first got this album, I set my sights on two tracks in particular: 웃자 (Be Happy) and 별별별 (☆★☆). After some investigation, I found that the guy responsible for these tracks was none other than E-TRIBE, the man behind Gee. Really, with each successive song this guy comes out with, he’s closing in on Tsunku-level awesomeness in my books. Just, E-TRIBE releases around 100 songs less per year… but Tsunku is Tsunku. Useless to talk about mortals and Tsunku in the same sentence.
No, but just as you might expect from one such guy, he doesn’t disappoint. The former track is for sure one of the strong points here. Crazily infectious catchy K-pop, literally telling you to smile and be happy, I dig it. However, it was the latter track that worried me. My first listen, a couple of seconds in and I could already tell: “Uh-oh… *gulp* a ballad…” See, I don’t have an issue with ballads, but I do have an issue with hopeless and soulless K-pop ballads that seem to fill up a nice portion of every single last release out there. SNSD themselves have not escaped this fate with past releases either. However, believe it or not, even the ballads of this album — 별별별 (☆★☆) & 영원히 너와 꿈꾸고 싶다 (Forever) — don’t leave you wanting to slit your wrists just so you don’t have to finish listening to them. This is K-pop we’re talking about here: I consider that in itself a miracle!
But when you talk about E-TRIBE, there’s also of course that song…

It’s probably not an exaggeration to say Gee is one of the catchiest and most memorable songs of the past decade. I’m going to say that while it’s first and foremost the Wonder Girls making the K-pop sound heard in the US and beyond, in Korea, rather than the Nobodies and Tell Mes, Gee was a country-wide phenomenon. Surely enough, some of that immense success was bound to attract fans even from outside of Korea. That still continues to this day, actually. It’s not that the Wonder Girls or the other big K-pop acts were ever exactly an underground thing, but I remember those first few months of 2009 when seemingly everyone was getting sucked into the Gee craze and becoming drawn into the K-pop scene. The after-effects of that tune can still be seen now. Hell, and you thought it was just a couple of cute girls innocently going “Gee gee gee gee, baby baby baby!”
You know, when I started thinking about this entry, I figured there’s no way this album would walk away with a score higher than a three. But really, what reason would I have to not award it something better? While I can’t call it perfect as not all of the tracks are to my complete liking, there’s no unlistenable songs to be found here. Every single track here can hook you. Without doubt, Oh! is the best K-pop album that’s graced my ears thus far. Listen to it, would you?
Rating: 4 out of 5
Recommended tracks: Gee, 소원을 말해봐 (Genie), 뻔&Fun (Sweet Talking Baby)